For entrepreneurs and founders building businesses.
Build the research confidence to understand your customer, sharpen your offer, and make decisions with more proof in the room.
Explore Academy productsA new chapter, fully expressed.
Research for Africa’s next chapter.
Masutane brings twenty years of African consumer insight into sharper strategy, better learning, and work that meets the market where it is.
Two audiences, one brand.
Choose the path that fits the work in front of you.
For brands, agencies, and corporate teams leading research.
Partner with a senior practice that runs qualitative depth, contextual analysis, and strategic synthesis across African markets.
Brief us on a projectMpho Mpofu
Quiet authority, earned in the field.
Mpho has spent twenty years listening across boardrooms, townships, homes, stores, and teams. Masutane carries that experience into every brief: clear method, careful reading, and senior judgement.
Start with the storyThree signals of the work.
Learning, evidence, and field presence sit together.
Academy
The Moderator Course
Practical guidance for researchers who want stronger groups, cleaner probes, and more confidence in the room.
View productWorking
From category question to market clarity
A senior team frames the brief, reads the context, and brings the consumer voice back into strategic decisions.
See case exampleWriting
Notes from African research practice
Field notes, method pieces, and commentary from the work of understanding people, categories, and choices.
Read latest noteThe Qual African
A book for people who take qualitative work seriously.
The Qual African brings Mpho's practice, field craft, and point of view into one place. It speaks to researchers, founders, and brand teams who want better questions before better answers.
Read the bookYouTube
Research teaching that comes from practice.
Watch Mpho unpack methods, founder questions, and the small decisions that make research more useful before the report is written.
Watch on YouTube